Soon, travelers are going to be jingling all the way to the Field of Dreams.
The Dyersville Chamber of Commerce announced last week that Dyersville has been chosen to receive a set of Burma-Shave signs that will line a short segment of Dyersville East Road.
Assistant Director Ann Cannon said that the Chamber is waiting for the heat to break before it erects the five panels, which read “All little rhyming… jokes aside… don’t be content… until you’ve tried.” The slogan is the Burma-Shave company’s original jingle (the defunct company produced shaving cream).
The last of the five signs will feature the logo of Our Iowa magazine, which supplies the signs and posts at no cost to the Chamber, Dubuque County or the city of Dyersville. Cannon said the signs should be up in the next week or two and will be located on the prope rty of Neil and Sue Spoden.
“They’re a great tourism draw,” Cannon said.
While there are other similar Burma-Shave signs in the area — including those in Guttenberg, Anamosa and Delhi — the set along Dyersville East Road will be the first in Dubuque County. When the Chamber applied to have the signs brought to Dyersville, Cannon said that it focused on the draw of the Field of Dreams and the amount of tourism the site generates.
Though there is no monetary cost associated with the project, the Chamber will be responsible for upkeep, though replacement signs, if needed, will be provided by Our Iowa. The Chamber needed approval from both the Spodens and the Dubuque County Engineer, but not the city of Dyersville, as the signs are on private property. According to Cannon, the Spodens’ only request was to be involved in the jingle selection process.
Burma-Shave signs were originally popular from the mid-1920’s all the way up through the early 60’s. Our Iowa officials decided to bring back the retro panels and aimed to install the signs in all 99 of the state’s counties.
According to the magazine’s website, Greene and Sioux counties are the only areas that either do not have a set or do not have one forthcoming.
Cannon said that there are those who traverse the state in search of the signs.
“Our Iowa magazine does a great job promoting the signs all over Iowa,” Cannon said. “We’re excited that tourists are going to be able to see the signs as they are traveling out there.”