October is Breast Cancer Awareness Month, and Dyersville’s Bar Raising Fitness will host its inaugural Pink Run N’ Rally, Oct. 23, in support of those battling the disease.

Breast cancer is the second most common form of cancer among women, and about one in eight women in the United States will develop invasive breast cancer during their lifetime, with over 40,000 deaths each year.

A 5K run/walk at 11:30 a.m. kicks off the event, with live music featuring former Iowa Hawkeye football player Dalles Jacobus from 1-3 p.m.

The fun won’t be limited to just the main events.

“We’ll have 50/50 raffles, drinks, ice cream and yard games,” said Bar Raising Fitness owner Brandon Hogan. “We’re working to put together even more.”

Hogan expects the event to have a positive impact on the community.

“Breast cancer really hits home for us, as two of our staff members’ mothers are battling this terrible disease, along with some of our clients’ families,” said Hogan.

While a day of good times is planned, the event will raise funds for a worthy cause, the Pink Hummingbird Project is a non-profit organization committed to assisting breast cancer patients.

“All the proceeds from the event will be going to the Pink Hummingbird Project,” Hogan said. “They put together care packages for patients going through treatment, so that’s where all the proceeds will go.”

The Pink Hummingbird Project honors Deb Wendt, who died of breast cancer in June 2020 and was started by Wendt’s children, Natalie Mormann, Emily Domeyer, Tiersa Frasher and Ryan Wendt.

Mormann said Bar Raising Fitness hosting the run and rally shows continued support for the Pink Hummingbird Project. “We are thrilled with the community support we have received. It has exceeded our expectations. Bar Raising Fitness hosting this event is another display of the amazing generosity of the people in our community.”

Mormann said the Pink Hummingbird Project has provided over 200 care baskets, numerous gift cards and hats to cancer centers.

“The typical care package includes a plush neck roll, soft blanket, snacks, lotions and socks in a nice bag or basket,” Mormann explained. “Our goal was to provide quality items that don’t scream “I have cancer.’ The colors are very neutral and the quality is excellent. In October, we will be delivering Pink Hummingbird Pick Me Up bags that will include crossword puzzle books, journals, pens, hard candy and a water bottle. The intent behind the items is that they can be used during chemotherapy treatments and long afterward. We made sure to include items our mother found useful and that she enjoyed.”

Mormann said the project is simply her family’s way of giving back. “During the years of our mother’s cancer treatments, we were shown so much support. The project is a wonderful way to carry on our mother’s memory, share her story and spread awareness. We are humbled by all the community support and are so appreciative of people and groups like Bar Raising Fitness that include the Pink Hummingbird Project in their events. It means the world to us and enables us to do so much good in honor of our mother.”

Visitors at the Pink Run N’ Rally will have the opportunity to sample some of the best the area has to offer, as Buenie Bottoms and Dinger’s D’Lite’s will have their food trucks on site.

The race will start and end at Bar Raising Fitness, located at 775 6th Street NW, in Dyersville. Registration is $30 for adults and $20 for students, with a t-shirt included if signed up by Oct. 16.