For those who didn’t have the luxury growing up and learning the ins-and-outs of technology, a malfunctioning smartphone or computer error screen can seem like the end of the line.

Luckily a one-stop shop for all things tech-related has just opened its first physical location right in the heart of downtown Dyersville.

SurgIT, located at 217 1st Ave. E right next to the Dyersville Commercial office, held its grand opening Sept. 16, which produced a steady stream of the curious who ebbed and flowed into the store throughout the day.

SurgIT caters to both personal and business tech support, while also offering website design, marketing, an online business supply store and general tech support ranging from computers to TVs to internet issues.

And for what will surely be music to the ears of the clumsy, they also specialize in replacing cracked smartphone screens.

Spearheaded by Payton Marshall and Quentyn Hoeger, the two are hoping to provide the community with exceptional customer service and a welcoming environment coupled with a sense of reprieve for those with tech trouble.

While the range of services they already offer will likely be enough to satisfy their new clientele, SurgIT already wants to go beyond that and begin offering technology courses for the community.

“Our goal is not only to help people but also to educate,” Marshall said.

Hoeger added that he, like many others in his generation, have seen people struggle navigating technology, whether it be a computer or phone, and he said they are striving to show people that technology should be both fun and exciting for everyone.

“We don’t want people to be screaming at their phones,” Hoeger said.

But before that can happen, SurgIT is looking for an initial group of 10 or more who are looking to improve their tech-savviness. Those interested can contact the store at 563-265-1456.

Aside from now having a physical office to call their own, the new storefront will give the two an opportunity to connect face-to-face with customers, who will no longer need to travel to larger communities for problems either major or minor.

“We want them to have that access, to just be able to walk in the door,” Hoeger said.

Both Hoeger and Marshall grew up in Eastern Iowa, Hoeger on a farm just outside of Dyersville and Marshall from the Maquoketa area, and they are hoping to bring that small-town attitude to the larger world of technology.

To schedule an appointment or to find more information, visit