Midwest truck service company Truck Country held an open house for its new Dyersville location Oct. 7. Founded in 1958 in Shullsburg, Wis., Truck Country has expanded to 25 locations across the Midwest, with five in Iowa, eight in Wisconsin, one in Illinois and nine across Indiana and Ohio. Having serviced many trucks in the area from their Dubuque location, the company decided to open a branch in Dyersville to be closer to many of their frequent customers.
“We service all medium and heavy-duty trucks and provide parts for all makes and models,” said Jenny Hornsby, director of marketing. “We have a lot of customers who are based toward Delaware County and on the west end of Dubuque County, and it made sense for us to open a location here to better service them.”
According to Ron Fettkether, head of fixed operations for Dyersville and Dubuque, Truck Country services semis, but one of their major focuses for the Dyersville area is other kinds of working trucks used for construction and transport.
“One of the things we looked at in Dyersville was the vocational market, which is the dump trucks, feed trucks, milk trucks and all that stuff. This is a heavy-industry area, so we’re able to give them service on the day to day, whatever their needs might be and anything in the trucking world. We provide from light-duty to heavy-duty applications of truck service, from general services to engine overhauls to hydrophilic repair. We cover all needs.”
John Gile, general manager of Dyersville, Dubuque and Shullsburg locations, said the vast majority of vocational work comes from the Dyersville area, providing a strong incentive for them to open the new location.
“Visibility, no question about it,” he said. “Of our vocational business, over 80% of them reside within ten miles of here.”
According to Fettkether, one of Truck Country’s main goals is to get trucks back on the road as fast as possible, both for the sake of the driver’s pay and to keep the deliveries and supply chain running smoothly. They aim to diagnose any problems to be serviced within two hours, with the service lasting anywhere from four to nine hours depending on the intensity of the job.
Truck Country also works to provide opportunities and grow the skills of new auto mechanics.
“One of the big things with Truck Country is our training program,” said Fettkether. “These young techs get out of school or they’re working somewhere and the technology is so important to be able to do your job. We have all of that here and we train our people at no cost to them.”
“Our goal is to grow and add more people,” added Gile. “We promote within, so there’s an opportunity for these folks. They could start out as a wash guy and end up being a service manager someday in their career. It depends on what their path is, but the opportunity is unlimited for the direction you want to go. Parts, service, we’ve even had people moving to truck sales.”
Karla Thompson, Director of Dyersville Chamber of Commerce, said Dyersville is very excited to welcome this new business to town.
“We’re definitely glad to see Truck Country move to Dyersville and have a location here. They did it for visibility, so this will help the trucking industry. They want to get the trucks in and back on the road due to the truck driver shortage. That’s a need throughout the whole country, so we are honored to have them in our community. They were talking to us about where they get their parts locally and within other communities within an hour’s drive. I think if we can fill those immediate needs in our community, that’s just a great partnership we can have with Truck Country.”
As a new part of the Dyersville business landscape and community, Truck Country is eager to get to know its new home and looks forward to interacting with the community.
Hornsby said, “We haven’t discussed what our longtime future is but we’re very excited to be here. We think we can make an impact in this community. We’re very community-oriented and want to be a part of it as a local business. You’re going to see us getting involved all over town.”